Coordinator, Marketing and Events

Summary

Wilfrid Laurier University is seeking a Coordinator, Marketing and Events to join their Athletics and Recreation department. This role is crucial in growing the Golden Hawks brand and fostering a sense of belonging and pride. The Coordinator will plan, lead, and oversee outreach activities, build community relationships in the Kitchener-Waterloo area, and manage game presentation for varsity events to enhance the Golden Hawks' image as a local entertainment option. Key responsibilities include overseeing community relations programs, developing promotional strategies for fan engagement and attendance growth, and executing in-game entertainment to create engaging fan experiences. The role also involves managing student staff, contributing content for digital channels, and ensuring sponsorship deliverables are integrated into game presentations. The ideal candidate will have a Bachelor's degree in marketing, sports management, or a related field, with at least two years of experience in a sport and entertainment marketing and events role.