Marketing Specialist I (Web)

Summary

The University of Waterloo is seeking a Marketing Specialist I (Web) to join their Digital Experience team. This role is responsible for developing, coordinating, and delivering web content and digital experiences across institutional websites, ensuring alignment with established strategies, standards, and governance frameworks. The specialist will focus on content structure, information architecture, user experience, digital accessibility, SEO, and AI visibility, with an emphasis on the front-end web experience. Key accountabilities include creating and maintaining web content, optimizing pages for recruitment and communications objectives, applying information architecture and accessibility best practices, and using analytics to enhance user experience. The role also involves implementing marketing plans, coordinating campaign activities, producing marketing materials, and collaborating with internal partners and stakeholders. The University is committed to equity, diversity, and inclusion, and encourages applications from historically disadvantaged groups.